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Public Relations

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Posted on August 7, 2020
Public Relations

Similar to nearly every industry, the COVID-19 pandemic has forced PR to adapt. Brand PR pros are rethinking the role of strategic communication so they can avoid losing valuable visibility and awareness. So, several questions remain: Can PR be successful during the pandemic? And if so, what is the right approach? The Challenge of COVID-19 Dominating Headlines As the environment has changed, brand communicators need to shift goals and strategies. A central challenge is adapting PR to meet a changed news environment. As we...

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