Digital Marketing

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim

For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer. Yet the consumer holds all the cards: a new report from agency Boston Digital has observed that brands not only need long-term reliability to woo the users, but also be entertaining with it. The study, titled ‘How Brands’ Social Media Impacts Consumers’, surveyed 554 respondents across a variety of age groups, genders and geographies. Two thirds (65%) of consumers say they...